Airline corporate identity manual

 · CORPORATE VISUAL IDENTITY MANUAL For Further information do not hesitate to contact us on: Air Europa Globalia T. 91 23 Avenida Son Noguera. Pol F. 91 23 Mallorca info@www.doorway.ru Corporate identity manual UCLG Introduction Conceptual definition The UCLG symbol was created in and is based on the following concepts. Network Global, Local City Union. In professional practice, the manual should expand with the growth of the brand. In this class, it will expand to include: Color – CMYK – Hexidecimal Placement – Letterhead, bcard, env Typography – Letter specs – Business card specs Additional items of your choice: at least two required Corporate Identity Manual Guidelines Creating File Size: KB.

A logo is a key component of corporate identity. It becomes a metaphor for the company in itself. When somebody talks about the 'diamond brand', you know immediately that they mean Renault. For the past 90 years, the brand identity has been summed up by the letters in the name 'Renault' and by the diamond-shaped logo. For the final project we were instructed to create an identity for a chosen international airline. From the choices we were given I decided the 'Nordic Airways' would best suit my intended concepts for the airline and demonstrate my interest in Norse mythology and the history of Scandinavia. The Corporate Identity Manual Branding and Identity Design Resources. Branding, logo creating, coining of slogans took time and effort. Those sessions paid handsome dividends, because today the company has an expression all its own - so unique that people will make the "connect." The physical hallmarks of your brand and company mirror.

For the final project we were instructed to create an identity for a chosen international airline. From the choices we were given I decided the ‘Nordic Airways’ would best suit my intended concepts for the airline and demonstrate my interest in Norse mythology and the history of Scandinavia. 1. Corporate identity The logotype and speedmarque are common to both the corporate and brand identities. Corporate Signature 2. Brand prefix The logotype creates a bridge into the customer facing brand presentation. Brand Prefix 3. In-journey The speedmarque creates the bridge into the in-journey brand presentation. Brand Prefix In-journey. Brand identity or any of its supporting graphic elements to be placed, printed, produced or associated with. This is not a complete nor extensive list but is to be used as an initial checklist guide. For further queries or approvals on placing the Emirates Brand identity onto objects, contact the Emirates Brand Office (refer to Section ).